We believe it is time to move beyond conventional social media and social networking services, to address our deeper need for true connection and understanding.
These services would have us believe that the goal of our social existence is to gather as many friends and followers, as many likes and favourites, as possible. On the contrary, we know that one good friend is worth a hundred acquaintances, that one genuine conversation is worth a thousand empty compliments.
The web of our life is of a mingled yarn, good and ill together.
Our mission is to help people create and strengthen meaningful relationships so that they can lead happier and more productive lives. We will fulfill this mission by building social media and social networking services that go beyond the conventional.
We believe in respecting our users and serving their interests. Our users are our classmates and colleagues, our friends and family, and ultimately, ourselves. We strive to make a positive contribution to our users’ lives with the products and services we provide.
Having our users’ best interests at heart means holding true to certain principles. We will hold our work and ourselves against the highest standards. We will protect our users’ privacy to the fullest extent possible. We will not sell our users’ attention for profit. We may not always give our users what they want, but we will deliver what they need.
We believe in celebrating diversity and embracing inclusiveness. We value contributions and contributors from across the spectrums of gender, age, socioeconomic status, disability status, race and ethnicity, religion, sexual orientation and identity. Respecting and understanding different perspectives helps us be the best organization, and the best people, we can be.
As stewards of our community of users, we will work to foster and protect these values in our community. We will not tolerate any abuse or harassment, online or offline, toward any member of our community. We will work to support women and minorities in areas where they are underrepresented, specifically in science, technology, engineering and mathematics.